A GSN Lighthouse Case Study
Traffic congestion is a chronic and costly problem for large urban centers. Further, traffic congestion has significant costs for organizations located in those centers. Efforts to promote transportation alternatives and mitigate the negative consequences of urban congestion have had limited impact to date.
Luum, an online platform, seeks to scale-up adoption of alternative transportation by providing the tools needed for organizations to incentivize changes in commuter behavior.
Luum’s success suggests that digital platforms facilitating changes in consumer behavior could be applied to a wide range of global problems.
Research results are shared with the GSN community as reports are completed and posted on our website. See complete research results to date.